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This web page states the following, "What is Lean Manufacturing? Where Do New Ideas Come From? 7 Steps for Leading Lean with Respect for People." Our analyzers saw that the web page stated " Creating an Environment for Competitive Improvement." The Website also said " Developing a Foundation for Lean Implementation. Does Lean Work in Any Industry? What Are Your Biggest Challenges? Mission-directed Work Teams MDW is a Continuous Improvement Lean Work System. MDW takes recognized world best practice to the front line, creating an engaged and efficient team-based organization." The website's header had sustainable competitive advantage as the most important optimized keyword. It is followed by advantage, competitive, and lean advantage which isn't as highly ranked as sustainable competitive advantage. The next words cdi-usa.biz uses is mission-directed work teams. goal settings was included and will not be seen by web crawlers.